MicroStrategy Customer Analysis Module
The MicroStrategy Customer Analysis Module (CAM) provides insight into an organizationís customer behavior. This insight in turn allows decision makers to reduce attrition of profitable customers, optimize customer profitability, and identify appropriate cross sell opportunities.
The following areas of analysis are available in the Customer Analysis Module:
- Acquisition, Attrition, and Retention: Acquisition, attrition, and retention analysis helps your organization understand why customers are being acquired, defecting, or choosing to stay (retained). Through analysis in this area you can identify key attrition trends and indicators, which can help you develop effective customer retention programs.
- Customer Segmentation: As part of the marketing function, customer segmentation helps your organization understand its customer base by identifying detailed customer profiles and buying behavior. Analysis in the segmentation area focuses on customer distribution.
- Profitability and Cross Sell: Profitability analysis helps your organization understand who the top customers are, their buying preferences, and changes in their interaction patterns over time. Cross sell analysis help, identify the appropriate target audience and products for designing cross sell campaigns based on customer preferences and product affinity analysis.
For more details on the data model and the business model used by the Customer Analysis Module, please refer to the file CAM.pdf.