MicroStrategy Customer Analysis Module


db_camwh - The MicroStrategy Customer Analysis Module (CAM) provides insight into an organizationís customer behavior. This insight in turn allows decision makers to reduce attrition of profitable customers, optimize customer profitability, and identify appropriate cross sell opportunities.

The following areas of analysis are available in the Customer Analysis Module:

For more details on the data model and the business model used by the Customer Analysis Module, please refer to the file CAM.pdf.